When I get asked about remarkability I explain how remarkable organizations and leaders operate from a higher purpose and align that purpose with a really focused service design.
I talk about how they attract followers and engage them by making them a part of their cause, and ultimately how their cause evolves into a movement.
At critical mass the remarkable leaders looks as though they are leading a tribe and that the tribe has become actively involved in not only the cause, but also the service.
If you could measure remarkability, and someday I hope to, what you would be measuring is your market force.
You would be measuring the influence you and your brand have, both in terms of audience numbers and it’s ability to cause a desired action.
An individual’s remarkable market force is akin to a stock market price ticker. Ticking up and down after each transaction as the market assesses how it feels about you.
Whether a person seeks to become remarkable or not, their remarkable market force “stock price” is being set and reset by their market at every moment.
Pursuing remarkability involves a recognition that this is happening and a decision to make sure that the market sees enough value to keep bidding your value up.
