There are a crazy number of social media tools, but without leadership they are all worthless.
It’s comical how many companies are asking us to ‘like them on Facebook”. Can you imagine walking up to a stranger and asking them to ‘like you’? It’s absurd.
What people need to genuinely like someone didn’t change when the internet arrived. Genuine service and a bigger why are still the keys to people heart’s. Putting the social media icon du jour on your box just gives them a button to push when they’re ready to vote for you.
Until then you gotta given em reason.
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