A little faith goes a long way

Tribal leadership is about faith in an idea, a leader, in a community…not economic dependence.

Do you believe in what you do every day?  I mean REALLY, REALLY believe.

Can you describe it to a child?  Can they see why what you do is important…not groceries important…you can pay for the grocery list many ways…I mean important to our world, to your world, to their world no matter how large or small you define it.

Belief is a brilliant strategy.

Heavy Metal

Without leaders, there are no followers…without followers there is no loyalty….without loyalty there no premium, no resilience…there’s little margin for error…then commoditization…disengagement…mediocrity.

Wait!  That’s not what you’re about.

Your title doesn’t make you a leader, your leadership makes you a leader.  If you’re in charge, where are you taking us and why?  (sales quotas and paychecks aren’t heavy enough reasons)

Here’s the gold.  The heavier your reason is, the more likely you are to make your quota.

 

Momzilla

I was talking with a ‘burned out’ wedding photographer about their experiences, and in particular what his advice was for capturing the special day in a memorable way; “relax, enjoy the day, and pretend I’m not there” was his advice.

But it practically never happened.  In fact his two most common complaints were micromanaging and price sensitivity.  Both of these problems are practically small business maxims.  Both can be solved with the same approach.

It’s imperative to understand the root cause; TRUST.

They don’t trust that there is a repeatable process and they don’t trust that the value is there.

In every service business, the customer has a job.  Yes, the customer has a J.O.B.

Setting that expectation upfront demonstrates that you DO have a repeatable process (Trust) and that the value IS there (Price).

Every small business person I talk to has their version of Momzilla.  When you control the process she either looks somewhere else for someone to bully or she relaxes.

Either way, you both get what you want!

 

The Opportunity

The question isn’t, “is it possible?”  Is it really possible to take a business, my business, and make it about something bigger than our product and service?  Will that really move the needle?  Will my team and my customer behavior really change?

The proof is abundant.  It’s already being done.

“For those who believe, proof is not necessary.  For those who don’t believe, no proof is possible.” -Stuart Chase

The real question is, “will I choose to?”  Will I make the choice to lead from a place of purpose?

Well…?  Will you?

Your tribe is waiting.